Open Source Models: An Exciting New Business Model For Enterprise AI

July 30, 2026 00:17:07
Open Source Models: An Exciting New Business Model For Enterprise AI
The Josh Bersin Company
Open Source Models: An Exciting New Business Model For Enterprise AI

Jul 30 2026 | 00:17:07

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Show Notes

New names: Kimi K3, Llama, Nemotron, Mistral, Cohere, Deepseek, Phi-4 – these are just a few of the fast-growing open source models from major AI providers. These systems threaten the business models and financial plans of OpenAI, Anthropic, Google, and X.ai. They perform at levels close to Frontier models and the can run up to five-times cheaper on a variety of hardware platforms.

What is the disruptive impact of these open source LLMs and how does this impact your AI investments? As you’ll hear in the podcast, Open Source unleashes the opportunity for lower cost AI solutions and more vertical, specialized, application-focused solutions we need. And the business model for these systems moves away from the massive investments of the Frontier providers.

The result is more complicated than “open means control.” Model tuning, performance, and optimization could be in your future – as AI moves from a platform to a true layered product set we can use as we need.

Lots to learn about here, let us know if you have any questions.

Additional Information

What’s the difference between closed, open source, and open-weight AI? A researcher explains

What Is Open-Weights A.I.?

Comparison of Open Source Models

Chapters

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Episode Transcript

[00:00:00] Okay, AI fans, I want to talk about AI tech a little bit today and really talk about this big new topic of open source models. Open Source models are LLMs that are delivered by smaller software companies who take open source code, in other words, source code, not the actual platform, and they build their own model from that. There are at least eight really good ones out there. And what these providers do is, is they are software companies and they build, they take an open source model and they tune it and they tweak it and they improve it and they distill information and behavior from other models. Distill just means they run code that tries and uses the existing models to learn how they should train their model. And because they're open source, they can affect the weights and change the weights of the model and tune it, which you cannot do. And one of these big frontier models, the two big frontier vendors are OpenAI and Anthropic, and the rest of them in sense are open source. By the way, Microsoft is getting into this, Nvidia is getting into this, Meta is getting into this, these Chinese companies are getting into it. And this is very, very emblematic of many other things that have happened just like this in the software industry. Before the database industry went this way, the browser industry went this way. Most software markets, when they become big, attract software companies who build smaller, cheaper open source versions of the tools. [00:01:32] The companies that have prevented this from happening don't do it by preventing people from creating tools. They do it by market leadership. You don't see open source versions of Excel because Microsoft has dominated the space through OEM relationships and low prices and embedding it into other tools products. But there could be. If they charged a fortune for Excel, there would be open source versions of Excel. Believe me, there would. There were open source versions of relational databases when I worked for Sybase. They've kind of quieted down because the database market has been subsumed into applications. So what does that mean for you? It's actually means three or four really, really important things. First of all, there's a stack of technology that's created in AI. There's the chips, there's the hardware systems in memory, there's the operating system layer, there's the MOT large language model itself. There's the context layer on top of that, and then there's all the training and data on top of that. And then there's the tool or the harness that you use on top of that. And so when you use Gemini or OpenAI or ChatGPT or Claude you're seeing the harness and you're not seeing all this stuff underneath it. And each of those layers has a bunch of companies that are trying to optimize their profit in the stack. So Nvidia is charging, I don't know, $50,000 for a chipset per CPU set to a data center provider on the hardware at the bottom of the stack. And then OpenAI and Anthropic are charging you for the middle of the stack. And then the software application vendors, including us by the way, with Galileo, are trying to make money at the top of the stack. And so what's going to happen very, very clearly this is going to happen is as these open source models become more popular, and by the way they're performing at pretty similar capabilities as the frontier models, is that the value of the stack is going to move up, which is where we want it by. [00:03:24] We don't want to pay a hundred dollars a month for a model with no application value at all. Which by the way is kind of what these, these co generation systems are. We want to pay, if we're going to pay a hundred dollars a month, we want it to be a whole application and we want it to solve an entire problem for us. So what's clearly happening is the cost and price, rather the pricing power of the frontier models is being threatened very significantly by these guys. And there's all sorts of shenanigans going on to try to stop them. Now you know, OpenAI and Anthropic are lobbying with the government to try to prevent this in the United States, but they can't really prevent it because the software will make it into the United States and around the world. By the way, Mistral in Europe is an open source model. There's a lot of them. [00:04:08] And then so there's the protectionism of the big guys, but as I said, they really can't affect it. And since both of those two big companies haven't gone public yet, they're probably very, very nervous about their valuations given the massive amount of money they're spending on data centers. Because in a sense the frontier vendors are investing, investing at the bottom of the stack, building actual data centers at the very, very bottom, which is the most commodity like part of all, just to get into the market and stay ahead and generate the revenue they can. Now the benefit to us in corporate is two or three things. First of all, pricing's going to go down, which is great. So you're going to have an IT department, if you're a medium to large company who's going to know what these things are and they might pick one. By the way, Meta is in this market too, and they might just use it and they might just say, you know what, we're not going to pay for ChatGPT or Gemini because we feel capable of using this other model. So you're going to still get your company chatbot and your tools and all that stuff, but we're going to build it on one of our own systems and we'll save a lot of money and you guys can do a lot more with it. Or we're going to build an application that has a model embedded in it and you don't have to use OpenAI. I was at Nvidia yesterday, talking with Nvidia about Galileo and one of the comments they made to us was, does Galileo work on Nematron, which is the open source model from Nvidia? And we looked at each other and we said, I don't know why it wouldn't. So there will be a project to spin up a version of Galileo on Nematron so that Nvidia can use it. And I don't think it's going to be that hard for us to do it, to be honest. So, so there's that. The second is the value of the stack of applications is going to move up. And you know, I've, I've really believed this from the beginning, that the platform is a technology and you do have to pay for it. It's obviously got value, but it's the application that really gives you a return on investment. You don't get a return on investment by just rolling out a chatbot and giving people the opportunity to play with it. You need to build solutions, build applications, connect it to your systems connected to your current data infrastructure and then really getting all to work. When actually, even at Nvidia, they were actually very proud of fact that every Nvidia employee, all 55,000 of them, are building their own agents. And then we ask them some basic questions about what's connected to what and they say, well, we don't really have this connected to that and this isn't connected to that. They haven't spent as much time on the integration of all of these different data sources inside the company, at least within HR yet, because they're so busy building stuff and they're so innovative as a company. But those of you that are in a banking industry or healthcare or retail or manufacturing or financial services or insurance, you don't want everybody hacking around, building their own thing. You want a solution that's integrated. So if you look at Sauna from Workday, if you look at the new AI tools coming from many other vendors, the reason they're worth spending money on is because they solve a problem, a recruiting problem, a training problem, an employee experience problem, or an analytics problem. And so more money and more value and more pricing power will go higher up in the stack. The third implication of this to me is very much, you know where we are, which is, I think the AI market and what you're going to see in the value proposition from different providers is going to be much more vertical. So if you want an AI that's really good at leadership development, or an AI that's really good at recruiting, or an AI that's really good at supply chain optimization, or an AI that's really good at sales automation or customer service automation, and you try to hack it up yourself with ChatGPT or Anthropic, you're building it on a platform of data that is completely nonspecific to your application. And we did, we have just been doing a bunch of benchmarks which we'll produce in a white paper with Galileo vs Claude vs OpenAI and it's twice as effective. And there are hundreds of errors in the open source models. For typical are what we call the 30 Gold queries that we have for Galileo. And that's not because the models don't work, it's because they're trained on so much heterogeneous information. I was kind of joking about this to a group of people yesterday. If you asked Claude or OpenAI a question about management leadership, performance, management diversity or something, it's going to read articles from BuzzFeed, articles from the New York Times, articles from the Atlantic, articles from the Wall Street Journal articles, articles from MAD magazine, articles from People magazine, articles from Reddit, and then it's going to take all of that stuff and all of the words and tokens in all those articles, by the way, where the word performance might have different meanings in different sources and then it's going to mash it all together and it's going to answer your question. So you're getting a big, big average of a bunch of unknown stuff when you ask it a question. And so what these frontier guys have to do, since they are not specialists in any particular domain, is they have to spend millions of dollars on external data labeling. Companies like Mercore or Handshake try to train their content and that is a an impossible task. It will never be as good as a domain Specific AI, because the domain specific AI is highly trained on one domain. And the reason I feel confident in even, you know, saying this is we have seen this in Galileo. Galileo, because of its deep knowledge and data set in skills and jobs in all of the domains and the use cases and the EXAMP and the case studies of different applications of management and leadership and recruiting and HR, is very, very insightful. And we hear this every day from different companies. I just was talking to iata, the Airline Industry Transport association, about the skills model they built for the airline industry on Galileo and how quickly they were able to put it together because Galileo understood all the skills information they got from Boeing and Airbus, Bus and other providers. And so regardless of which part of the business you're in, you know, maybe you're in recruiting, maybe you're in L and D, maybe you're in employee experience, maybe you're in comp, maybe you're in executive development, maybe you're in sales and marketing. You're going to probably within a few years not want to use a generic solution for your AI in those areas because these vertical providers are going to be very, very specialized and they're going to know what all these use cases are. And we've seen this in recruiting, that generic off the shelf tools, and even Nvidia was saying this yesterday, are really not trustable for scoring and ranking candidates. They can, they can do it, but they don't have all the right criteria or all the right training. So that's the third implication. The fourth implication is the cost is going to go down. I mean, the only way I can see the AI market growing to the size that the Wall street investors believe it's going to grow to, is for it to be embedded in almost every device we use, in our phones, our clothing, in our eyeglasses, in our computers, in the future of our computers, whatever they may look like. And there's no way you're going to pay OpenAI and Anthropic for all that stuff. You're just not. And these hardware providers are going to embed the LLM into their hardware. I don't think it'll be very long before your PC or any other computer you buy has AI in it. And you're not going to know where it came from. It's just going to be embedded because the hardware providers want to move up the stack too. So this open source approach, even though it's kind of flaky and a little bit weird at moment, is really the right direction. Now the last sort of topic that I'll just discuss on this is the government. And we have a very maybe schizophrenic government in the United States right now. And it's been schizophrenic for a while because during the Biden administration, there was sort of a political war against the Biden administration by venture capitalists that they were trying to regulate or control the AI industry. But now that the AI industry is out there and it's actually become democratized, the investor community wants the government to control it again. Because the people that have invested in OpenAI or anthropic do not want a small company in China to produce a model that's 80 or 90% as good as the one they produced. Well, you know, in the world of capitalism, luckily in the United States, usually the best solution provider wins out. And as these AI markets evolve, and certainly the way I see it going, the winning vendors are going to be the ones that move up the stack. [00:12:45] If you're selling a component and it isn't the best component, you gotta keep making your component better and better and better. That's what chip companies and database companies and other companies have learned. But if you take it upon yourself to build a stack of solutions like Oracle did in database and Workday did and so forth, you can compete at a different value proposition, sell to a different customer, and create premium pricing power in different ways. I also think so. The government may have lobbying going on by the big vendors claiming to be national resources or national assets, and therefore the government needs to own part of them or whatever. I hope that doesn't happen because this open source trend is a huge source of innovation that we need. We need more innovation. We can't have 10 guys deciding every decision that needs to be made in AI, each of which making $100 million a year. [00:13:38] If we want this to really become as big as it's going to become. So I think this is a very natural direction. [00:13:44] I guess the final point I'll make is that although you may not feel this way, I can see this technology becoming so ubiquitous that we don't focus on the technology so much anymore. And the analogy might be your phone or your PC or your earphone, headphones, or whatever it is you use as a consumer item, consumer products or mature technology reaches a point where we're not really that focused on what's under the covers. [00:14:11] And so in the case of our world, in hr, when we buy a chatbot, we're in some sense buying a tool that can be used to build solutions. And if the harness on the chatbot, like Microsoft Copilot, for example, has automatic access to your email and your calendar and so forth. It's more of a solution, but until you turn it into a solution, it's not that interesting. And so more and more of the solutions are going to be full stack. Like if I think about Workday or hibob or SAP or Oracle or whatever system you use, those software companies, many of whom have had pushback on their financial prospects because of AI, are most likely going to embed AI into their systems and you're not going to be paying for it separately. And they're not going to just charge you for stuff because they can. They're going to try to reduce the cost of their AI solution by embedding models in their systems that don't cost them a lot of money. Now, I don't know exactly what Oracle or SAP or Workday are doing in specifics, but one of the benefits of the open source models is that the applications we buy, whether it be those big ones or recruiting tools or whatever, are likely to be better integrated, better priced, more flexible and more feature R because they don't have to pay massive amounts of money to these big frontier vendors. So any of you who are looking at this stuff, let me just conclude with a little bit of a discussion of what we're doing with HR 2030. I'm doing a massive webinar this morning for 4,600 people. [00:15:47] HR 2030 is not just a bunch of technical white papers. It is that, but there is a whole architecture under the covers of 161 agents with data interoperability, object model and workflows for you to use to simulate and design your future HR agentic strategy. And we're not a software company and we're not planning on building all sorts of applications at this point, although we may build a lot more stuff on top of Galileo. The reason we did this is so that you can take your perhaps confused or evolving strategy for where you want to apply AI in HR and you can literally use the tool set of HR 2030 to evaluate vendors and capabilities of the solutions you're buying and building against this model and see what the implications are for the overall HR function. And we're now rolling that out to clients. You can get it through us directly as part of a workshop. We do, and we will be talking much more about it in the months ahead when we go out to the trade shows and do all our stuff out there. So I hope this is a good education. I look forward to seeing a whole bunch of you guys on the webinar today and look up HR 2030 online and take a look at what's available. And please call us. And we'd be happy to walk through it and help you with your strategy. That's it for now.

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